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Social Media Management

The profile, run like an asset.

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Social media management and editorial plans for companies and brands

In brief

Giacomo Carbonara runs social media for companies and brands: strategy, a monthly editorial plan, photo and video production, publishing, community management and reporting. One person owns tone of voice, calendar and results, with the same confidentiality as every other form of access.

A profile is not a window to fill: it is the first place a client checks who you are. The editorial plan comes before the content, production follows the brand standard, and every post has a reason to exist. One contact between the company, photographers, videomakers and advertising.

Editorial plan approved before anything is published
30days
Strategy, production and publishing
1contact
Reels, carousels, stories, editorial
4formats
Confidentiality on data, numbers and strategy
NDA
What’s included

Every detail, handled.

  1. 01

    Strategy and tone of voice

    Positioning, audience and words the brand can actually use. One line, written down and agreed with whoever answers inside the company.

  2. 02

    Monthly editorial plan

    A calendar with format, channel and goal for every post, approved before production starts.

  3. 03

    Content production

    Photo and video shoots, location filming, vertical editing, subtitles and graphics that match the brand.

  4. 04

    Publishing and community

    Scheduled posts, replies to comments and direct messages, and commercial enquiries routed to the right person.

  5. 05

    Advertising

    Meta, TikTok and LinkedIn campaigns on selected audiences, with budget managed and reported line by line.

  6. 06

    Reporting and decisions

    A monthly report you can read: what worked, what gets cut, what gets made again next month.

Editorial plan

A month, decided up front.

Four weeks, seven days: every cell is a piece of content with format, channel and goal already chosen. Tap a format to see what it includes.

Week 01RLSTCREDST
Week 02STCRRLSTED
Week 03RLEDSTCRST
Week 04CRSTRLEDST

Vertical video, 15 to 30 seconds: filming, editing, subtitles and cover.

Specifications

What the service covers

Indicative frequencies: they are calibrated on sector, seasonality and brand goals.
ActivityFrequencyOutput
Editorial planMonthlyApproved calendar with formats and dates
Photo and video shoots1–2 per monthContent for four weeks of publishing
PublishingOngoingScheduled posts on Instagram, TikTok and LinkedIn
Community managementDailyReplies to comments and direct messages
AdvertisingGoal basedCampaigns with managed, reported budget
ReportingMonthlyNumbers, readings and choices for the month ahead
Protocol

From request to experience.

  1. Stage 01

    Listening

    Goals, audience, constraints and the material that already exists. Nothing is proposed before looking at what is there.

  2. Stage 02

    Editorial line

    Tone of voice, recurring formats and the first month's calendar, approved with whoever decides inside the company.

  3. Stage 03

    Production

    Shooting, editing and graphics: content arrives ready to publish, not ready to fix.

  4. Stage 04

    Publishing and reporting

    Scheduled posts, community handled, campaigns live and a monthly report that drives the month ahead.

Direct questions

Social Media Management

01

How much does social media management cost for a company?

It depends on how many channels are covered, how much content is produced each month and whether advertising is running. An ongoing service starts with a monthly editorial plan and one or two production days; management fees, production costs and ad budget stay separate, visible line items in the quote.

02

Who writes the copy and produces the photos and videos?

The editorial line and the copy are written by Giacomo Carbonara together with the company contact. Photos and videos are produced with selected photographers and videomakers, coordinated on set: the company always talks to one person, even when six are working on the shoot.

03

Can we hand over only part of it, production for example?

Yes. You can take only the editorial plan, only content production or only advertising. Full management stays the most effective option, because strategy, content and publishing are decided together.

04

Which channels are covered?

Instagram, TikTok and LinkedIn as the main channels, YouTube for long‑form. The choice depends on where the company's audience actually is: adding a channel without content made for it helps no one.

Other ways in
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Concierge Desk

The line is open.

The profile, run like an asset.

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