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Social Media Management
Where people look you up first.
Social media management and editorial plans for companies and brands
I’m Giacomo Carbonara and I run social media for companies and brands: strategy, a monthly editorial plan, photo and video, publishing, community and reporting. I look after the tone, the calendar and the results myself, and your numbers and strategy stay confidential.
Before a client gets in touch, they look at your profile. That’s why I start with the editorial plan and only then shoot photos and video. Every post goes out for a clear reason. I coordinate photographers, videomakers and ad campaigns, so the company has one person to talk to.
- Editorial plan approved before anything is published
- 30days
- Strategy, production and publishing
- 1contact
- Reels, carousels, stories, editorial
- 4formats
- On data, numbers and strategy
- NDA
What I take care of.
- 01
Strategy and tone of voice
Positioning, audience and the words the brand can actually use. We write them down, so whoever replies inside the company sounds like the posts.
- 02
Monthly editorial plan
A calendar with format, channel and goal for every post, approved before production starts.
- 03
Content production
Photo and video shoots, location filming, vertical editing, subtitles and graphics that match the brand.
- 04
Publishing and community
I schedule posts and reply to comments and messages. Business enquiries that come in through the profiles go to the right person.
- 05
Advertising
Meta, TikTok and LinkedIn campaigns on selected audiences, with budget managed and reported line by line.
- 06
Reporting and decisions
A monthly report people actually read: what worked and what we change next month.
A month, decided up front.
Four weeks on one grid. Every cell is a piece of content with format, channel and goal already set. Tap a format to see what it includes.
Vertical video, 15 to 30 seconds: filming, editing, subtitles and cover.
What the service covers
| Activity | Frequency | Output |
|---|---|---|
| Editorial plan | Monthly | Approved calendar with formats and dates |
| Photo and video shoots | 1–2 per month | Content for four weeks of publishing |
| Publishing | Ongoing | Scheduled posts on Instagram, TikTok and LinkedIn |
| Community management | Daily | Replies to comments and direct messages |
| Advertising | Goal based | Campaigns with managed, reported budget |
| Reporting | Monthly | The numbers, what they mean and what to change next month |
How it works.
- Stage 01
Listening
Goals, audience, constraints and the material you already have. Before proposing anything, I look at what’s there.
- Stage 02
Editorial line
Tone of voice, recurring formats and the first month’s calendar, approved with whoever decides inside the company.
- Stage 03
Production
Shooting, editing and graphics. Content reaches you finished and ready to publish.
- Stage 04
Publishing and reporting
Posts go out on time, I reply to the community and run the campaigns. At the end of the month the report shows what to change.
If you can’t find it, ask meWhatsApp
Social Media Management
01How much does social media management cost for a company?
It depends on how many channels you want covered, how much content you need each month and whether there’s advertising too. Usually we start with a monthly editorial plan and one or two production days. In the quote you’ll find management, production and ad budget as separate items.
02Who writes the copy and produces the photos and videos?
I write the editorial line and the copy, together with your contact person. Photos and videos are shot by photographers and videomakers I work with, and I coordinate them on set. You always talk to one person, even when there are six of us on set.
03Can we hand over only part of it, production for example?
Yes. You can hand over just the editorial plan, content production or advertising. Full management works better, though, because strategy, content and publishing are decided together.
04Which channels are covered?
Instagram, TikTok and LinkedIn as the main channels, YouTube for long‑form. I choose based on where your audience really is. Opening another channel only makes sense if there’s content made for it.
Other services
Tell me.
Where people look you up first.
I don’t pass your details to anyone without your consent. If you prefer, we sign an NDA first.